In Clicks We Trust: The Dark Side of Analytics
Amazon.com Widgets Does the public know what it wants? Steve Jobs famously shunned focus groups by saying that the public doesn’t know what it wants until you give it to them. Henry Ford said the...
View ArticleWant to Create Compelling Content? Then Ask the Right Starting Question
“UH Cheerleaders Cheering” by D Services I hate the phrase “compelling content.” I know that content marketers love it; they use it as shorthand for “hire me because I know how to turn your written...
View ArticleThe Promise of Cleantech
At HB, we’re invested in learning about and supporting the cleantech industry. So when 60 Minutes ran a report on January 5 called, “The Cleantech Crash,” we scrambled to learn more. 60 Minutes...
View ArticleTop 5 Things I Learned from the Watergate Break-In
What if Bob Woodward and Carl Bernstein needed to fight for clicks? Would they have had to break their Watergate stories into a series of listicles? Would that make for better journalism? Listicles...
View ArticleJill Abramson Is Launching A Media Startup
image via The Boston Globe Jill Abramson and David Carr kicked off WBUR’s new series Fast Forward at Boston University this week. While the pair rarely stayed on-topic, the night was full of candid...
View ArticleHow the future of journalism is like the priesthood
HBO’s Emmy award-winning television series The Newsroom will begin its final season on Sunday, November 9. The show chronicles fictional News Night anchor Will McAvoy’s (played by Jeff Daniels)...
View ArticleThe Promise of Cleantech
At HB, we’re invested in learning about and supporting the cleantech industry. So when 60 Minutes ran a report on January 5 called, “The Cleantech Crash,” we scrambled to learn more. 60 Minutes...
View ArticleTop 5 Things I Learned from the Watergate Break-In
What if Bob Woodward and Carl Bernstein needed to fight for clicks? Would they have had to break their Watergate stories into a series of listicles? Would that make for better journalism? Listicles...
View ArticleJill Abramson Is Launching A Media Startup
image via The Boston Globe Jill Abramson and David Carr kicked off WBUR’s new series Fast Forward at Boston University this week. While the pair rarely stayed on-topic, the night was full of candid...
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